ROOTED.

All Natural Pomade. Choose your hold, scent, and size.

ROOTED Pomade

ROOTED Pomade

Natural, rosin-based hair styling pomade. The hold comes from refined pine rosin instead of synthetic polymers.

From $25.00

50ml and 100ml Jumbo · Three hold types · Three scents

Built from rosin

Primal Hair Care began with a simple question — what's actually in the products we use every day? The search led to pine rosin, a natural resin used for centuries before synthetic polymers existed.

Read our story →

What is ROOTED?

ROOTED is a hair styling pomade made with naturally derived ingredients. The hold comes from refined pine rosin — a natural resin used for centuries — instead of the synthetic polymers found in most styling products. The result is workable hold with a natural finish.

Hold types

  • Mid Hold Matte — everyday control
  • High Hold Matte — firmer hold
  • Mid Hold Mid-Sheen — slight shine

Sizes

  • 50ml — $25.00
  • 100ml Jumbo — $33.00

Subscription available on 50ml only.

Scents

  • Tea Tree
  • Clove
  • Unscented

Naturally derived ingredients

Every ingredient in ROOTED serves a purpose — natural oils, waxes, mineral clays, and resins. No synthetic polymers.

Explore ingredients →

How to use

  1. 1.Start with clean, dry or slightly damp hair.
  2. 2.Scoop a small amount — about the size of a dime.
  3. 3.Warm between your palms until the product softens.
  4. 4.Work through hair from roots to ends, shaping as you go.
  5. 5.Restyle throughout the day as needed — ROOTED stays workable without reapplication.

Common questions

Ready to try ROOTED?

Choose your size, hold, and scent.